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Being the least expensive won’t get you anywhere if the prospect has no confidence to buy. Many times, low price actually scares the buyer. Jeffrey Gitomer Last March 29, 2025, the teachers continued discussing about the book 𝐒𝐚𝐥𝐞𝐬 𝐁𝐢𝐛𝐥𝐞: 𝐓𝐡𝐞 𝐔𝐥𝐭𝐢𝐦𝐚𝐭𝐞 𝐒𝐚𝐥𝐞𝐬 𝐑𝐞𝐬𝐨𝐮𝐫𝐜𝐞 𝐈𝐧𝐜𝐥𝐮𝐝𝐢𝐧𝐠 𝐭𝐡𝐞 𝟏𝟎.𝟓 𝐂𝐨𝐦𝐦𝐚𝐧𝐝𝐦𝐞𝐧𝐭𝐬 𝐨𝐟 𝐒𝐚𝐥𝐞 𝐒𝐮𝐜𝐜𝐞𝐬𝐬 by 𝑱𝒆𝒇𝒇𝒓𝒆𝒚 𝑮𝒊𝒕𝒐𝒎𝒆𝒓. This time, […]

This is not hard sell; it’s heart sell. Good questions get to the heart of the problem/need very quickly without the buyer feeling like he or she is being pushed. Jeffrey Gitomer Last March 15, 2025, the teachers gave an informative and interactive discussion about the book 𝐒𝐚𝐥𝐞𝐬 𝐁𝐢𝐛𝐥𝐞: 𝐓𝐡𝐞 𝐔𝐥𝐭𝐢𝐦𝐚𝐭𝐞 𝐒𝐚𝐥𝐞𝐬 𝐑𝐞𝐬𝐨𝐮𝐫𝐜𝐞 𝐈𝐧𝐜𝐥𝐮𝐝𝐢𝐧𝐠 𝐭𝐡𝐞 […]

Humor melts ice. Jeffrey Gitomer Last March 08, 2025, the teachers led an engaging and insightful discussion on Part 1: 1.3, 1.4, and Part 2: 2.1 of the book 𝐒𝐚𝐥𝐞𝐬 𝐁𝐢𝐛𝐥𝐞: 𝐓𝐡𝐞 𝐔𝐥𝐭𝐢𝐦𝐚𝐭𝐞 𝐒𝐚𝐥𝐞𝐬 𝐑𝐞𝐬𝐨𝐮𝐫𝐜𝐞 𝐈𝐧𝐜𝐥𝐮𝐝𝐢𝐧𝐠 𝐭𝐡𝐞 𝟏𝟎.𝟓 𝐂𝐨𝐦𝐦𝐚𝐧𝐝𝐦𝐞𝐧𝐭𝐬 𝐨𝐟 𝐒𝐚𝐥𝐞 𝐒𝐮𝐜𝐜𝐞𝐬𝐬 by 𝑱𝒆𝒇𝒇𝒓𝒆𝒚 𝑮𝒊𝒕𝒐𝒎𝒆𝒓.  This session focused on the power of building meaningful connections […]

LISTENING IS THE HARD PART. LISTENING IS THE IMPORTANT PART. THE HOT BUTTON IS IN THE PROSPECT’S RESPONSE Jeffrey Gitomer Last March 01, 2025 we had a interactive discussion from the book 𝐒𝐚𝐥𝐞𝐬 𝐁𝐢𝐛𝐥𝐞: 𝐓𝐡𝐞 𝐔𝐥𝐭𝐢𝐦𝐚𝐭𝐞 𝐒𝐚𝐥𝐞𝐬 𝐑𝐞𝐬𝐨𝐮𝐫𝐜𝐞 𝐈𝐧𝐜𝐥𝐮𝐝𝐢𝐧𝐠 𝐭𝐡𝐞 𝟏𝟎.𝟓 𝐂𝐨𝐦𝐦𝐚𝐧𝐝𝐦𝐞𝐧𝐭𝐬 𝐨𝐟 𝐒𝐚𝐥𝐞 𝐒𝐮𝐜𝐜𝐞𝐬𝐬 by 𝑱𝒆𝒇𝒇𝒓𝒆𝒚 𝑮𝒊𝒕𝒐𝒎𝒆𝒓. This part talk many topics that would […]

The will to win is nothing without the will to prepare to win. Vince Lombardi Last February 22, 2025, we had a truly meaningful and inspiring discussion based on the book Sales Bible: The Ultimate Sales Resource Including the 10.5 Commandments of Sale Success by Jeffrey Gitomer. During this session, we focused on Part 1, […]

“Nothing happens until a sale is made.” Red Motley, 1946 On February 15, we had a wonderful discussion from the new book 𝐒𝐚𝐥𝐞𝐬 𝐁𝐢𝐛𝐥𝐞: 𝐓𝐡𝐞 𝐔𝐥𝐭𝐢𝐦𝐚𝐭𝐞 𝐒𝐚𝐥𝐞𝐬 𝐑𝐞𝐬𝐨𝐮𝐫𝐜𝐞 𝐈𝐧𝐜𝐥𝐮𝐝𝐢𝐧𝐠 𝐭𝐡𝐞 𝟏𝟎.𝟓 𝐂𝐨𝐦𝐦𝐚𝐧𝐝𝐦𝐞𝐧𝐭𝐬 𝐨𝐟 𝐒𝐚𝐥𝐞 𝐒𝐮𝐜𝐜𝐞𝐬𝐬 by 𝑱𝒆𝒇𝒇𝒓𝒆𝒚 𝑮𝒊𝒕𝒐𝒎𝒆𝒓. According to the book there are 10.5 Commandments of Sale Success to transform your approach and master […]

𝘋𝘰 𝘯𝘰𝘵 𝘭𝘦𝘵 𝘸𝘩𝘢𝘵 𝘺𝘰𝘶 𝘤𝘢𝘯𝘯𝘰𝘵 𝘥𝘰 𝘪𝘯𝘵𝘦𝘳𝘧𝘦𝘳𝘦 𝘸𝘪𝘵𝘩 𝘸𝘩𝘢𝘵 𝘺𝘰𝘶 𝘤𝘢𝘯 𝘥𝘰. John Wooden On February 8, 2025, we wrapped up our discussion on the final chapter of 𝐑𝐞𝐩𝐞𝐚𝐭 𝐭𝐡𝐞 𝐑𝐞𝐦𝐚𝐫𝐤𝐚𝐛𝐥𝐞 by 𝐏𝐞𝐫𝐫𝐲 𝐌. 𝐇𝐨𝐥𝐥𝐞𝐲. This chapter was a powerful reminder of what truly sets remarkable individuals apart—their resilience. It’s not just about overcoming […]

𝘍𝘰𝘤𝘶𝘴 𝘪𝘴 𝘢 𝘮𝘢𝘵𝘵𝘦𝘳 𝘰𝘧 𝘥𝘦𝘤𝘪𝘥𝘪𝘯𝘨 𝘸𝘩𝘢𝘵 𝘵𝘩𝘪𝘯𝘨𝘴 𝘺𝘰𝘶’𝘳𝘦 𝘯𝘰𝘵 𝘨𝘰𝘪𝘯𝘨 𝘵𝘰 𝘥𝘰. John Carmack On February 1, 2025, our scholars gathered for another insightful discussion on 𝐂𝐡𝐚𝐩𝐭𝐞𝐫 𝟏𝟕: 𝐅𝐨𝐜𝐮𝐬, 𝐅𝐨𝐜𝐮𝐬, 𝐅𝐨𝐜𝐮𝐬 of the book 𝑹𝒆𝒑𝒆𝒂𝒕 𝒕𝒉𝒆 𝑹𝒆𝒎𝒂𝒓𝒌𝒂𝒃𝒍𝒆: 𝑯𝒐𝒘 𝑺𝒕𝒓𝒐𝒏𝒈 𝑳𝒆𝒂𝒅𝒆𝒓𝒔 𝑶𝒗𝒆𝒓𝒄𝒐𝒎𝒆 𝑩𝒖𝒔𝒊𝒏𝒆𝒔𝒔 𝑪𝒉𝒂𝒍𝒍𝒆𝒏𝒈𝒆𝒔 𝒕𝒐 𝑻𝒂𝒌𝒆 𝑻𝒉𝒆𝒊𝒓 𝑷𝒆𝒓𝒇𝒐𝒓𝒎𝒂𝒏𝒄𝒆 𝒕𝒐 𝒕𝒉𝒆 𝑵𝒆𝒙𝒕 𝑳𝒆𝒗𝒆𝒍. The chapter highlighted […]